세일즈포스 마케팅 클라우드 어드민 자격을 12월 12일에 득하고, 바로 컨설턴트 응시를 준비하고 있습니다. 마케팅 클라우드 파트에서 최 상위 레벨 자격증이다보니, 최소 6개월 이상 1년 경험, 관련 프로젝트 5건 정도 수행해보는 것을 추천하는 만큼 쉽지 않는 자격증이라고 하는데, 40대 직장인이 틈새 집중으로 공부하기엔 살짝 까다로운 것 같습니다.
야심차게 계획을 세우고, 이번 주에는 연말이라 집중할 수 있는 시간이 많지 않지만, 그래도 조금씩이라도 흐름을 이어가려고 트레일헤드를 중심으로 습득해보고 있습니다.
약 일주일정도 트레일헤드의 트레일믹스를 따라가보고 습니다.
지금 학습중인 마케팅 클라우드 컨설턴트 트레일 믹스 URL :
Prepare for Your Salesforce Marketing Cloud Consultant Credential Trailmix | Salesforce Trailhead
Preparing to sit for your Marketing Cloud Consultant credential? Check out this trailmix that has been curated to help you get exam ready!
trailhead.salesforce.com
어드민과 비교해보면, 상당히 디테일한 부분들에 대한 습득을 요구하고 있어, 정말 쉽지가 않습니다.
많은 분들이 익히 접해서, 저또한 쉽게 넘어갔던 부분들 하나하나를 다시 익히고 있어서, 용어를 정리해놓으려고 합니다.
ISP를 그냥 단순히 ISP라고 대충 알고 살았는데, 이젠 정확히 알아야 합니다. ㅠㅠ
마케팅 클라우드 컨설턴트 트레일헤드 용어 정리
Internet Service Providers (ISP)
- An ISP is a provider of an email mailbox to an end user. This can include companies that provide Internet connectivity like a cable company or a service that provides free web-based mailboxes such as Gmail or Outlook.com.
An ISP is not to be confused with an email service provider (ESP). ESP refers to a provider like Marketing Cloud.
Internet Protocol (IP) Address
- An IP address is a unique numeric identifier (for example: 136.147.131.11, one of the Marketing Cloud sending IP addresses) that every machine connected to the Internet (or network) has to distinguish your online activity from another machine. ISPs often look at an email server's IP address when determining whether to accept the email.
Shared and Dedicated IPs
- Shared IP addresses are shared with other organizations on an email server. Sending reputation in a shared IP pool is based on a blended reputation of all senders. A dedicated IP address is used by one organization to control its own sending reputation.
A Marketing Cloud account can support multiple dedicated IP addresses.
Domains and Subdomains
- Domain names are friendly names that are associated with IP addresses and are used to identify the sender. You can also have a subdomain that relates to your domain.
A subdomain enhances security and consumer confidence since email.getcloudyconsulting.com can only be obtained by the domain owner, while anybody can set up something like getcloudy-email.com.
Private Domains
- Private domains (like pages.getcloudyconsulting.com) can be purchased separately for use with email or for landing pages. Private domains do not include link or image wrapping and are not compatible with DMARC authentication (more on that in the next unit).
Even if your top-level domain is hosted by Salesforce, you can’t just create a subdomain name. If you want to add something like pages.getcloudyconsulting.com, it must be set up as a private domain.
Domain Name System (DNS)
- DNS is a database that connects IP addresses with their corresponding domain names. Salesforce can register a domain on your behalf, or you can self-host and register your domain directly.
Phishing
- Phishing is impersonating a trustworthy source to criminally and fraudulently acquire sensitive information, such as usernames, passwords, and credit card details.
Spoofing
- Spoofing is falsifying information in an email message; for example, using a fake “From” address.
Email Authentication
- Email authentication is a process that confirms an email is not forged and is from the organization who owns the provided domain name. This process allows an ISP to block known spammers as well as to approve email from reputable domains. This process varies by ISP, with some ISPs being stricter than others.
Sender Authentication Package (SAP)
- An SAP is purchased from Salesforce and includes a collection of products, including a private domain with link and image wrapping, a dedicated IP address, and reply mail management (RMM). We cover this topic in more detail in the next unit.
Security Socket Layer (SSL)
- SSL encrypts communications between networks, allowing sensitive information such as credit card numbers, Social Security numbers, and login credentials to be transmitted securely. While not related directly to email deliverability, SSL (HTTPS) links are considered best practice and are often required by large retailers and corporations. Not having SSL on landing pages and clickable URLs can negatively impact deliverability.
SSL is a separate offering that needs to be purchased for Cloud Pages that use private domains. Contact your account executive for more information about this feature.
IPs, SAPs, and SSL, oh my! Whew, so many terms to know! Now that we have reviewed some prerequisites, you’re ready to move on to learning about authentication and DNS management (with a few more acronyms coming your way).
Sender policy framework (SPF)
- SPF is a DNS-based email authentication feature that allows senders to publish a list of IP addresses that are used for sending.
DomainKeys identified mail (DKIM)
- DKIM signs messages with a cryptographic signature that verifies the domain and prevents spoofing.
자 이번에는 약간의 시간 여유가 좀 더 있으니, 꾸준히 꾸준히 해내가겠습니다.
화이팅입니다!
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